surely you jest...

This just arrived in my inbox, with the email signature of the editor of this journal. It looks legit, but this has to be a joke or a hoax (??). Besides, are there experts in Borat studies qualified to "peer review" articles?
"Few recent works of literature or film have made Eurasia as central and, perhaps, as flagrantly irrelevant to the American experience as Sacha Baron Cohen's hit film, Borat. In many respects this movie touches on key aspects of our discipline and expertise, and it also marks the distance that "Eurasia" has traveled in the American mentality since the appearanceof other epoch-defining films (From Russia With Love, Doctor Zhivago, The Manchurian Candidate). Slavic Review invites its readers to submit contributions for a cluster of scholarly essays on Borat. Contributions may use the methodologies of anydiscipline so long as they relate in some substantial way to Borat and to interaction between Eurasia and the West. Length should not exceed 5000 words. Contributions will be peer reviewed and must be received by the end of March 2007. Ifyou have questions, please contact the editor..."